Uber Dark

Uber Dark by Le Tan is a premium range of tanning foams delivering the darkest tanning results for your skin tone. The emotional and transformative nature of tanning was being communicated through social media but not on pack. Beautifully illustrated butterflies for each base skin tone created a range on shelf which stood out and was easy to navigate.

 “ Uber Dark became the No.1 selling tanning product in Priceline Pharmacies within the first 4 months of launch with no advertising. ”

 

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